Find a source pattern worth forking.
Search companies, vertical niches, markets, and generated fork ideas. Use this as the working catalog once the landing page gets too small.
Search companies, vertical niches, markets, and generated fork ideas. Use this as the working catalog once the landing page gets too small.
Enterprise HR, finance, workforce, payroll, talent, and people operations software.
$60B · Public company
SMB operators (20–300 employees) in healthcare, construction, retail, or hospitality who need HR-adjacent tooling without a dedicated HR team to manage it.
Pick one high-friction HR workflow (onboarding, compliance, scheduling) that repeats constantly in a regulated or shift-heavy industry, and sell a lighter, cheaper, pre-configured version to SMB operators who can't afford or configure Workday.
Independent home care agencies must onboard aides with background checks, I-9s, CPR cert uploads, and state-specific compliance forms before the fi...
Independent home care agencies must onboard aides with background checks, I-9s, CPR cert uploads, and state-specific compliance forms before the fi...
Home care / home health aide agencies (5–50 aides)
Home care / home health aide agencies (5–50 aides). The strongest early customer already feels this problem, uses a workaround today, and can approve a focused tool without a long enterprise buying process.
Independent home care agencies must onboard aides with background checks, I-9s, CPR cert uploads, and state-specific compliance forms before the first shift. Workday is priced for hospital systems; most agencies use paper or Google Forms and miss compliance deadlines.
Onboarding is a recurring, compliance-driven trigger with clear liability if skipped. Agencies hire constantly due to high turnover (~60% annual). A pre-built checklist engine with state form templates removes the research burden entirely for a non-technical owner.
Web app with a configurable onboarding checklist builder, document upload + e-signature via PDF-lib, automated reminder emails via Resend, and a simple compliance status dashboard per aide. Pre-load 3 state templates (CA, TX, FL) at launch.
Post in Facebook Groups for home care agency owners and state homecare association forums. Cold-email state-licensed agency lists (public records). Offer a free 30-day trial, then upsell on per-seat pricing. One case study agency as a reference unlocks warm referrals.
$49/month up to 10 active aides, $99/month up to 30, $199/month up to 100. One-time $199 state compliance template pack as an upsell.
GCs must track expiring OSHA-10/30 cards, trade licenses, insurance certs, and equipment operator certifications per worker.
Small residential general contractors (5–40 field workers)
Small medical and dental practices must track DEA licenses, state medical licenses, BLS/ACLS certs, malpractice insurance, and HIPAA training compl...
Independent physician practices and dental offices (3–25 clinical staff)
Multi-location restaurant operators hire dozens of hourly workers per month across locations.
Restaurant groups operating 3–15 locations with high hourly staff turnover
Independent retailers need to build weekly schedules around part-time availability, holiday spikes, and last-minute callouts.
Independent retail stores with 5–30 hourly employees (apparel, gifts, specialty food)
Workday targets large enterprises; its complexity and pricing make it inaccessible to small home care agencies that still need repeatable, compliant onboarding workflows.
Small residential general contractors (5–40 field workers). The strongest early customer already feels this problem, uses a workaround today, and can approve a focused tool without a long enterprise buying process.
GCs must track expiring OSHA-10/30 cards, trade licenses, insurance certs, and equipment operator certifications per worker. A lapsed cert can halt a job site or void insurance. Workday doesn't exist in this world; most GCs use spreadsheets that nobody updates.
Certification expiration is a hard deadline with real financial consequences (job stoppage, fine, insurance voiding). The pain is predictable, recurring, and the buyer — an owner or office manager — understands the cost of getting it wrong. No regulated advice is needed, just tracking and alerts.
CRUD app where workers are added with cert records and expiry dates. Automated email/SMS alerts fire 60, 30, and 7 days before expiry. PDF upload per cert. Simple owner dashboard showing red/yellow/green status. Built in Next.js + Supabase in ~3 weeks.
Sponsor or post in subreddits like r/Construction and r/Homebuilding. Reach out to construction trade associations (AGC local chapters). Partner with OSHA training providers who can bundle the tool at checkout. LinkedIn outreach to GC owners.
$29/month for up to 15 workers, $59/month for up to 50. Annual plan at 2 months free. Add-on: bulk CSV import $49 one-time.
Enterprise HR platforms like Workday don't serve the field-worker certification tracking needs of small construction firms, creating a gap for a lightweight compliance tool.
Independent physician practices and dental offices (3–25 clinical staff). The strongest early customer already feels this problem, uses a workaround today, and can approve a focused tool without a long enterprise buying process.
Small medical and dental practices must track DEA licenses, state medical licenses, BLS/ACLS certs, malpractice insurance, and HIPAA training completions for every clinical staff member. Missing a renewal triggers a credentialing lapse with payers. Office managers track this in spreadsheets or sticky notes.
Credentialing lapses have direct revenue consequences (payer denials). The office manager has a clear, repeated job to do and no good tool for it. The MVP requires no EHR integration or HIPAA-covered data storage — just document metadata and expiry alerts, keeping it out of regulated territory.
Staff credential tracker: add employee, attach license types with expiry dates and document scans, automated alert emails at 90/60/30 days. Dashboard shows upcoming renewals. Built with Next.js + Supabase, document storage in Supabase Storage (non-PHI metadata only).
Post in physician practice management Facebook groups and office manager forums (MGMA community). Cold-email independent practices via public NPI registry. Offer a free import template to reduce switching friction.
$59/month for up to 10 staff, $99/month for up to 25. Flat $199 setup fee waived for annual plan. Targeting ~$800 ACV per practice.
Workday is built for hospital systems and large enterprises; independent medical practices have the same credential-tracking compliance needs but no appropriately scoped or priced tool.
Restaurant groups operating 3–15 locations with high hourly staff turnover. The strongest early customer already feels this problem, uses a workaround today, and can approve a focused tool without a long enterprise buying process.
Multi-location restaurant operators hire dozens of hourly workers per month across locations. Managers use inconsistent interview processes, lose candidate info in texts, and create offer letters manually in Word docs. Workday ATS is priced and scoped for corporate hiring. The result is slow hires, compliance gaps on offer letters, and no hiring data across locations.
High-volume hourly hiring is a predictable, recurring operational problem with a clear cost (unfilled shifts = lost revenue). Restaurant groups have a GM or HR coordinator who owns this and has a budget for tools that make their job defensible to ownership. Keeping it lightweight (no job board integration required at MVP) reduces build complexity.
Candidate pipeline board (Kanban) per location, structured interview scorecard templates, one-click offer letter generation from a template (PDF-lib), and a hiring summary dashboard across locations. Managers log in per location; the owner sees aggregate data. ~5-week build.
LinkedIn outreach to multi-unit restaurant operators and HR coordinators. Post in restaurant operator Facebook groups and the National Restaurant Association community. Offer a free pilot for one location, then expand to the full group.
$49/month per location, capped at $199/month for 5+ locations (flat rate). Annual plan saves 2 months. Targets ~$1,500–$2,400 ACV per restaurant group.
Workday's ATS and offer management tools are built for corporate hiring at scale; multi-location restaurant operators need a stripped-down, location-aware hiring workflow at a fraction of the cost.
Independent retail stores with 5–30 hourly employees (apparel, gifts, specialty food). The strongest early customer already feels this problem, uses a workaround today, and can approve a focused tool without a long enterprise buying process.
Independent retailers need to build weekly schedules around part-time availability, holiday spikes, and last-minute callouts. Workday is irrelevant; even tools like When I Work or Homebase feel generic. The real pain is the Friday afternoon chaos of building next week's schedule via texts.
Scheduling is a weekly recurring task with immediate consequences if mishandled. Independent retailers are underserved by enterprise tools and skeptical of per-seat pricing that scales painfully during seasonal hiring. A flat-rate, simple tool with an availability submission flow and shift-swap SMS wins on simplicity.
Employee submits weekly availability via a simple form link. Owner builds schedule in a drag-and-drop grid. Published schedule triggers SMS/email notifications to staff. Shift swap requests handled via one-click approval. No payroll integration needed for MVP. ~4-week build.
Instagram and TikTok content targeting indie retail owners (a vocal community). Partner with Shopify merchant communities and local retail associations. Offer free forever for under 8 employees to build word of mouth.
Free up to 8 employees. $39/month for up to 20, $69/month for up to 40. Annual billing discount of 15%.
Workday's workforce scheduling features are designed for large enterprises; independent retailers with seasonal, part-time staff need a far simpler and cheaper scheduling workflow.